Johnny Cupcakes & Chess

For those of you who don't know, Johnny Cupcakes is a god in the indie t-shirt world. He has built an ultra loyal following of fans who buy his t-shirts and other apparel which is centered around cupcakes and baking. Keeping with the indie ethic, he retains total control of his company and interacts with his customers on a daily basis. He even has a few retail locations that are designed to look like bakeries. I bought a shirt from the shop on Melrose in L.A. and I can tell you first hand that the guy turns buying a t-shirt into a unique experience.

So check out what he just released...HERE.

What do you think? If you see something you like...buy it!  Support the people who support chess!!