About Mittens...

So what's up with Mittens? I mean, it is just a regular bot which just happens to be a cat and its display ELO is 1. But why is it getting so popular? One thing might be that it's a cat. Another reason might be that a ton of content creators are squeezing out as much content as possible by making content about this bot. And I dont know what makes it different from another really good bot(2000+ ELO). Sure, it has its own phrases in game but apart from those aspects of a bot game on Chess.com, what makes it stand out? Sure, I like it. It's fun. But the fact that it's so popular is just asounding. It even has its own Twitter page!?! And this is my first post so... Yeah.