Ads: Tobacco

Chess in Vintage Print Advertising 

    Although Chess isn't a common theme in advertising non-chess products, the practice goes back at least a century and a half when in 1859* Kaichen & Rothschild of Detroit usurped Morphy's image (unauthorized) to sell their cigars made of superior Cuban Yara tobacco. 
          * Already in 1860 the firm would be known as the Kaichen Brothers.

     While the media still tends to portray chess players as peculiar, anti-social recluses, the advertising field, which seems to know more about human nature than almost anyone, uses chess to convey the idea of discriminating taste and savoir-faire - that is: Quality.

     Perhaps that's the truer conception which the general public holds of Caïssa and her disciples . 

     Throughout the years, print ads using a chess theme have covered many products .
     (Some dates given can be interpreted as "circa.")

Tobacco:

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1958 Pall Mall Cigarettes

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1960 Capstan Cigarettes

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1969  Corona Cigars
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1973 Kent Cigarettes

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1973 Saratoga Cigarettes

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1973  Benson& Hedges Cigarettes

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