I really have no idea, but in the spirit of people who never let that stop them answering online anyway I'll give it a go.
When the queen moves to a5, you are setting up a couple of different tactics, such as capture of the g5 bishop and the pressure on the c3 knight to be followed with the bishop. At lower levels sometimes players may fall for traps or strategic wins due to this aggressive stance of the queen. However at the higher levels they know how to effectively thwart it and make it not so good. This doesn't mean it would be stupid to play at the highest level as it undoubtedly still holds power. But like the Dragon and Dutch, black finds it tough going against players of the highest caliber, players like this aren't going to fall for tricks or crumble under complications so easily.
A lot of top players have already played it like Magnus, Mamedyarov, Hikaru. It looks a very interesting and relayable line in the QGD, but it's not played that often on the highest level (and in general as well). Why? is there any problem with it? or just is not popular?