most known chess player in history or the present

Who is the most known chess player in history or the present. Is it Kasparov, Fischer, Capablanca, etc.? The first famous chess player i knew would have to be Fischer but thats just me and my first first, now i know almost all the famous players. BUT...    which is the most widely known player now.

I wouldn't underestimate the popularity of some of the old greats in their time -- Morphy and Capablanca in particular.

But the answer has to be Kasparov -- the strongest player ever, and a dominant champion from the most chess-mad country on the planet, but also for his highly publicized matches against IBM's computers and outspoken political nature.  Years after he's retired, he's probably STILL the most well-known chessplayer to most people.

yes i have to admit that i think that it is Kasparov too