Depends what level your on if your like a 200 to 800 bluffing might work sometimes.
But for the game as a whole bluffing won't really work.
How would bluffing work, even sometimes? My understanding of bluff is to hide something from the opponent and lead them to believe you have or do something you really don't have. Or won't do.
In poker the bluff is based on the fact the opponent cannot see your cards. But in chess nothing is hidden, so how would a bluff even work? In other words, if in poker all cards were visible, by all players, at all times, could you bluff?
So lets say all the cards held in someones hands and all the cards in the deck are all face up. All of them. They have 3 kings and 2 queens, and you have a pair of 2s, a 4, a 8, and a jack. All the cards are face up, so everyone can see what everyone has. But you want to bluff. How do you do it?
I have to say I'm not entirely convinced that luck and bluffing are major factors in chess. While there may be some level of psychological gamesmanship involved, ultimately it comes down to strategy, calculation, and execution.
^ This.