In USCF there isn't a title above NM (like FIDE's IM or GM) so they call people way over 2200 "senior master." I think it takes USCF over 2400 or something.
Anyway, it just means the guy probably doesn't have any FIDE title, but wants you to know he's not some low level NM at 2200, he's a high level USCF player at 2400+ (or something around there).
I've seen some videos of people being "Senior Master" but I've never seen someone with a "SM" before there name. What does this title mean?