Small simple Bottom corner square like house of staunton don't honk it up
Logo or company name(s) on chessboard?

https://www.chess.com/forum/category/chess-equipment
That forum could give you idea's aswell.
But as. Mentioned maybe in a bottom square or on the edge of the board maybe OK.
Hello everyone, I’ve had a few custom chess sets made for friends and clients. I am considering putting the name of my business and the names of the hotels engraved on the face of the chessboard. Perhaps vertically or horizontally on the borders outside of the playing squares. Does this seem “impure” or could be a distraction at all? Thanks for your input.