Man. I'm torn on this one. There's a certain hilarity to imagine a chess player dressed in nascar-esque garb, and in a certain light, it makes sense. At the same time, I would rather see the official uniform involve tweed and a pipe, and the official music to be some sort of light classical or jazz.
If you say no, you'd better have a very compelling reason. Of course the ads would probably be for smart drinks, and technology, and stuff like that, but still.