Perfect your tactical skills and know the strategical principal in all aspects of the game.
What is creativity in chess?
I read an interesting article about creativity in chess: http://www.premiumchess.net/int/en/home/blog/the-creative-mind-of-a-chess-player.aspx
It said that A person’s creative origins are thought to be partly genetic and partly down to life experiences.and a strong memory, concentration, imagination, and a strong will is required to become a great chess player!

It's talent and cannot be imitated/learned. Perfect your own best game instead.
Disagree, I learned it. Took a long time though.
Obviously super-GM-level creativity can't be learned (although the talent still has to be nurtured), but weaker players can also be creative. Creativity means thinking laterally and coming up with original solutions to problems - it's a pretty key skill in playing decent chess.
Whenever I observe games of high rated/titled players here on chess.com I am always amazed by the 'clarity' of play. It's always very neat and their pieces are never scattered around the board.
What is it that makes a move or a plan creative and how can I develop this important of qualities as I am desperately hoping to do. I am tired of responding in the same stock ways to seemingly similar moves.