Depends on what your goal is.
If you're in it for the adrenaline, play 1 min.
If you're serious about improving (tactics for example) then ask yourself what time control is most likely to help you improve that. Perhaps 5 min is best, but maybe it's 3 min.
If you're serious about improving some other aspect of your play besides tactics, Bullet is probably not the best choice.
Unless you just do it to pass the time, like me. :-)
I heard people telling me not to play Bullet games, saying it was a waste of time, or that it ruins the beauty (a.k.a. Heart & Soul) of Chess???
I love Bullet, it give me the Adrenaline. Also, why spend 30 minutes playing a Standard game when you can finish up a match quickly in less than 2 minutes?