cute, the logo was designed by chess.com, not by me. I thought it looked very good. Dont know why you chose KFC to parody me, but it was creative, for sure.
New logo and chess competition

oh, wait. You thought it was a competition to create new logos? nope, read the text underneath the logo, it invites you to sign up for the competition for rapid chess players, which you are a very active player. chess.com thought it was enough of a good idea, to create a logo for it.
This competition is not like any other you have seen or heard of. Join us at 4teamchess Internation to see how you can earn a diamond membership. Beginners have as good a chance as advanced players.https://www.chess.com/club/4teamchess-international