Barney is a dinosaur from our imagination
And when he's tall
He's what we call a dinosaur sensation
Barney's friends are big and small
They come from lots of places
After school they meet to play
And sing with happy faces
Barney shows us lots of things
Like how to play pretend
ABC's, and 123's
And how to be a friend
Barney comes to play with us
Whenever we may need him
Barney can be your friend too
If you just make-believe him!

(Chorus) Have it your way, have it your way! Have it your way at Burger King!

Hold the pickles, hold the lettuce;

Special orders don’t upset us.

All we ask is that you let us serve it your way…

We can serve your broiled beef Whopper

Fresh with everything on topper.

Anyway you think is proper; have it your way…

(Chorus) Have it your way, have it your way! At Burger King, eat at Burger King!

Now, Can you think of conceiving a global brand management strategy that would make your target customers perceive that they are having their way with your product?

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